Why You Should Be Using Custom Presentation Folders

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools.

Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. There are many benefits of using them. Printing them can help businesses reach their targeted markets, and they help businesses […]

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Presentation folders can be used many ways. They are commonly used by educational institutions, businesses, seminars, training events, promotional events and more. They are an indispensable kit, and they are one of the best, cost-effective marketing tools. There are many benefits of using them.

Printing them can help businesses reach their targeted markets, and they help businesses stand out among competitors. These folders can be customized based on a business’s specific needs, and the cost is lower when compared to the cost of other branding promotional marketing methods.

They can help organize materials and sell sheets that are required during business conferences, seminars, and corporate events efficiently. They also help business owners handle business tasks resourcefully.

Most business owners use them because they last longer than other items and provide benefits to their clients. Because of this, businesses can promote their products and services during a time that is best for them.

Also, business owners can design a brand logo for the folders. They can choose from various colors, fonts, shapes and sizes option during the design process. Because there are so many options, business owners can design their presentation folders that suit their particular brands.

This is a huge benefit because when customers and potential customers understand a business’s brand, they are more likely to purchase more products and services when they notice and recognize the logo in other locations.

They are ideal for many uses. They can be used for training, catalogues, presentation notes, posters, product information, and more. When material is placed in the folders, everything is organized until the material is ready to use.

Many business owners use presentation folders for storing information about references and study purposes. When the folders are used this way, all the materials will be easy to hand out.

Overall, they are recommended for various business tasks. However, business owners must use the folders based on the targeted market.

The folders should be designed based on the business brand to gain the most benefits. When a folder has a company logo, customers will buy more later because they will remember the brand.

Do you need additional business printed materials? We offer a variety of printed items, including a large variety of business cards, sale sheets, envelopes, brochures, postcards and more. Upload your design or choose from one of our template or we can help you come up with a custom design with the help of of graphic designers.

Request a free sample packet that includes a variety of card stock and finishes.

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How to Design an Effective Business Brochure

We discuss ways to help you and your business create an effective printed brochure.

While there are a variety of printed materials to increase conversion rates, printing business brochures can be a particularly effective outbound marketing technique. If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial. Charts and Graphs In many cases, you […]

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While there are a variety of printed materials to increase conversion rates, printing business brochures can be a particularly effective outbound marketing technique.

If your business is thinking about using brochures to share information regarding its products and services with the public, the following strategies can be beneficial.

Charts and Graphs

In many cases, you may want to include complex data in your brochure so that your customers attain a thorough understanding of the products and services you’re offering. When this happens, you can make it easy for your prospective clients to grasp your concepts by including charts and graphs in your informational brochures.

In addition to breaking down complex concepts into easily digestible material, charts and graphs can enhance the aesthetic appeal of your brochure by adding variety of shapes and colors. Since this is the case, you may want to make use of charts and graphs in your brochures even if the information found therein can be understood without them.

Value-Adding Information About Products And/or Services

While creating and disseminating information regarding your business’s products and services is a great step towards increasing your conversion rates, you have to go beyond simply informing prospective customers about the fact that you’re selling something.

Specifically, you have to show your customer that the products and services you’re offering are valuable. This component of the marketing process is important for several reasons, including the fact that your target audience may already be using a product that is similar to your own.

When this is the case, you need to build value by showing the distinct benefits or attributes that your product has, which can help make it stand out against its competitors.

Include a Call To Action

One of the most important aspects of a great brochure is the call-to-action. After you’ve introduced your products and built up their value by providing the prospective customer with important information, it’s very important that you include a call-to-action.

Although broadly defined, the call-to-action basically amounts to you asking the customer to complete some action that will precipitate conversion. Examples would be asking the customer to “Call now for a free quote or estimate.” Another example would be “If you call within the next 24 hours, we’ll offer you 50% off your purchase.”

If you’re serious about ensuring that your business increases its conversion rates, contact Primoprint and create an effective brochures that can help you accomplish this objective.

By implementing some or all of the strategies listed above, you can help ensure that your company experiences the perpetual growth that you want. We do offer custom graphic design services. Learn more about our graphic design services.

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Is EDDM® the Right Marketing Campaign for Your Business?

Is EDDM the Right Marketing Campaign for Your Business? We take a look at every door direct mail and how it can benefit your business.

The U.S. Postal Service® introduced a promotional idea that has become rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart, and affordable. All […]

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The U.S. Postal Service® introduced a promotional idea that has become rapidly popular with small businesses throughout the United States. The program called Every Door Direct Mail® (also known as EDDM®) is an effective way to promote a small business by using a mail promotion strategy. The program is simple-to-understand, easy-to-use, smart, and affordable.

All a company has to do is send their EDDM® postcard to a specific route that they want to target. It allows businesses to reach all addresses in the targeted  ZIP code(s).

What is Every Door Direct Mail®?

Although the program was originally designed to cater to the needs of small business owners, offering a consultancy, retail, or service business, it has grown to include medium to large companies as well. The program is especially effective for businesses that depend on foot traffic in a local neighborhood.

Using EDDM® postcards, businesses of all kinds have been able to bring a steady stream of customers to their local store or office. Attracting new customers with special introductory offers or reminding old customers of discount specials is easy with EDDM®. Regular use of this program can create a significant rise in one’s customer base.

SEE ALSO: We Now Offer Full Service EDDM®

To learn more about our new service, please take a look at our Full Service EDDM® video tutorial.

Market Testing with EDDM®

Medium to large businesses have been using this program to test local marketing ideas to gauge customer response to promotions. If an idea proves successful, they can then roll it out to the rest of their businesses, which might be regional or nationwide in scope.

Franchisors have also used EDDM® to test out turnkey pricing, menus, and other customizable templates. When franchisees invest in a new business anywhere in the country, many retail factors have already been tested out.

EDDM® is a great marketing tool and is applicable for numerous scenarios. For example, a local business could utilize EDDM® to showcase its discounts for Black Friday to a targeted area. If a new company is look to spread the word about its presence, it can utilize EDDM® as an announcement and offer an enticing coupon. When creating your content, make sure to include strong calls to action as well as easy-to-read contact information.

Types of Businesses Successfully Using EDDM®

EDDM® is particularly helpful in promoting the services of the following types of small local businesses:

  • Restaurant businesses: franchises, ice cream stores, and pizzerias.
  • Home improvement businesses: home cleaning, carpet cleaning, landscaping and window washing.
  • Health-related businesses: dentists, chiropractors, and alternative health practitioners, as well as health centers, hospitals, and pharmacies.
  • Service-related businesses: dry cleaners, florists, accountants, and seasonal tax professionals.
  • Automotive businesses: auto repair shops, oil changing centers, car washes and tire shops.
  • Health and beauty businesses: massage studios, hair salons, spas, and gyms.
  • Non-profits: churches, civic organizations, and volunteer groups.

EDDM Postcards Printed by Primo Print

 

SEE ALSO: Create an Original and Effective EDDM® Postcard

Naturally, this is not an exhaustive list, but it provides a broad idea of businesses that have benefited from using EDDM® postcards.

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The Best Business Card Design Tips for 2017

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impression can be important for you and your business brand!

*UPDATED 2017 Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer. Below are some tips to help create an effective and powerful business card. 2017 Business Card Design Tips Keep your business card design clean […]

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*UPDATED 2017

Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.

Below are some tips to help create an effective and powerful business card.

2017 Business Card Design Tips

Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important.  We offer a variety of free business card printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.

Readability is Essential

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basics: name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.

Layout Is Important

There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. While it’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.

Include Pertinent Information

Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you and research your company, services and products. In today’s world of technology, there is no need to include a business fax number.

Business Card Quality

Your card stock quality is a reflection of your company, product, and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on.

Uncoated paper is more formal and can be matched to your company stationary, letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping, can add class to an otherwise plain business card.It contains three layers of ultra premium uncoated card stock that are glued together for a combined thickness of 32PT.

Other Types of Business Cards

There are other printed business cards available such as plastic cards and silk laminated. Premium plastic cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.

Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your business. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive.

SEE ALSO: 10 Crucial Parts to a Business Card

Request a Sample Packet

Deciding on which type of business card can be an important business decision. We offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.

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