Tips on How to Design a Business Card for Your Business

Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet […]

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Do you own a small business? Many small businesses these days start out in very humble circumstances out of someone’s basement or even garage as was the case with Google. Once you set up shop wherever it may be, what’s the best way to get your business to branch out and flourish? A simple yet powerful little tool called a business card. Never underestimate what a company card can do for your image, brand, and sales.

Here are a few ideas that can help even the smallest of small businesses.

Budget

Do you have funds for a nice card? If not, find the money. Before you go rushing off to the nearest printing press or online store, take a moment to budget for your business card. Start small if you need to, but work up an advertising plan that includes business card expenses.

Business Cards Design

Do the best design job you can. Focus on color, font, and size, but also make sure you include all the right information too. Your company name and logo are absolutely essential. A picture of yourself is a plus as well. If you need assistance, we offer custom graphic design services for business cards, EDDM® postcards, brochures and more. 

  • Colors. Color is more important than you may realize. A person is more likely to toss a business card without color and keep the one with color. The next thing you will need to decide on is what colors go well with your business. What colors will attract, impress, or initiate a potential sales call? Go through the color wheel and mix and match shades to make your card stand out from all the rest.
  • Fonts. Choosing the best typeface is also important. You want it to complement your business. Narrow down a few fonts you like and test them out with your company name. Your objective should be something bold and legible. Be sparing with your font size so you can fit your address and social media locations.
  • Size. There really are no rules when it comes to what is the proper card size to make your business card. This really depends on how much you are willing to spend. Do you want 500 small sized or 250 large sized?

Make Your Business Card Memorable

At Primo Print, we now offer velvet laminated business cards and postcards witht he option to include spot UV. Highlight a logo, image or pattern with spot UV.

Velvet Laminated Business Card with Spot UV

If you want to go beyond the dull card of basic white with black letters than this is your chance to make your business cards memorable. Give your card a uniqueness that showcases what your business has to offer. Are you an architect? Design a card that a client can fold into a miniature house. Does your business sell confectioneries? Add a sweet smell of sugar that a potential customer will not be able to resist.  Are you a designer? Consider an appealing silk business card.

The Personal Touch

Perhaps the most important aspect of a business card for small businesses is of course how you present it. Personally handing out your card is the best way. It may be hard to have a cold conversation with someone about your business, but if you are prepared with a well-designed business card, you’re one step closer to a future sale.

Print Your Business Cards

At Primo Print, we are the industry leader in Spot UV Gloss, Silk Laminated, Foil and Specialty Printing. All of the products are printed in the USA and Canada. Contact a representative today by calling 888-822-5815 or by completing the contact form.

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What is Spot UV Printing?

Applying spot UV to your business card or postcard is a popular added feature. We have created a spot UV tutorial to help you through the process to ensure the files are correct.

Those seeking to enhance their business cards with a distinctive look can choose from a diverse range of specialty printing techniques. Due to its versatility, impact and affordability, Full Color Spot UV business cards are one of the more popular cards along with our Spot UV postcards. What is Spot UV? You may be surprised […]

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Those seeking to enhance their business cards with a distinctive look can choose from a diverse range of specialty printing techniques. Due to its versatility, impact and affordability, Full Color Spot UV business cards are one of the more popular cards along with our Spot UV postcards.

What is Spot UV?

You may be surprised to learn that Spot UV printing isn’t actually a printing technique at all, but rather a method for coating printed products. While Spot UV may sound futuristic, it is a relatively simple process. The “UV” portion of Spot UV printing involves using UV light for curing a varnish placed on the printed material. Although printers can utilize this method on white paper or card stock, it is most effectively on color-printed products to enhance product shine, protect its color, and keep moisture and damage out in order to preserve the product. 

Due to its lack of volatility, Spot UV printing is known for being environmentally friendly. This means that little or no varnish becomes a gas that can escape into open air.

With different techniques, printers can create different results in Spot UV printing. Spot UV printing works best with heavier card stock, so it is most commonly utilized for premium business cards or printed flyers. The “spot” part of Spot UV printing refers to the ability to apply this technique to only parts of a page if desired; it is mainly used for its decorative effect. Because Spot UV printing can deepen the color of areas it’s applied to, this property should be weighed during the design of a product.

At Primo Print, we have created a tutorial that will walk you through the process of setting up your mask files. You can always contact one of our customer service representatives with questions or feel free to view our FAQ section.

SEE ALSO: Enhance Your Business Card with Spot UV

Mask File Setup Tutorial for Business Cards and Postcards

SEE ALSO: Which Business Card is Best For You and Your Business

Show off your design with stamped foil and spot UV.

Because varnished spots immediately dry upon UV light treatment, incredible precision is possible with this technique. This opens a variety of possibilities for incorporation of Spot UV printing. In the marketing world, printed materials can be enhanced this way to improve mass appeal. Once Spot UV highlights are added, a business card easily surpasses other cards in quality and precision.

We're always excited to announce our latest products. Along with our matte, inline foil, silk with stamped foil hang tag, we are excited to offer silk laminated hang tags with spot UV.

At Primo Print, we offer a variety of styles for Spot UV business cards: Velvet with Spot UV, Velvet with Raised Spot UV, Spot UV, Matte with Spot UV, and Silk with Spot UV. We now offer custom design services for your business card, brochure, EDDM® postcard and additional printed materials. With the right touch of Spot UV printing, business cards are more likely to impress recipients and generate positive responses.

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How Every Door Direct Mail® Can Help Your Business

18PT Postcard C1S by Primo Print. Coated on the front, no coating on the back for easy writing with a pen.

Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail. All of the methods have their own pros and […]

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Many small and local businesses wonder what the best method is for finding new customers and getting the word out about their products or services. Today, business owners are utilizing the power of the internet; some prefer face to face marketing, and others use local mail.

All of the methods have their own pros and cons; they are all different when it comes down to how much money is spent and the effort required for each marketing campaign. 

One option which has seen a recent uptick is usage is direct mail, specifically Every Door Direct Mail® (EDDM®), a service offered by the U.S. Postal Service®.

EDDM®’s popularity lies in its simple use and ability to reach far: no specific addresses are needed to be collected by the business for the postcard to be sent out. A local business simply selects a zip code, address area, or mail route, and provides the necessary EDDM® postcards to the post office.  

Then, the USPS® will deliver every piece of mail supplied to the specified EDDM® route. Business mailings must include at least 200 mail pieces and can’t exceed 5,000 per day.

One of best aspects of Every Door Direct Mail® is the flexibility, as advertisements mailed can include a variety of messages. However, they must meet the size requirements. Some great examples of how businesses are using EDDM® include coupons, menus, grand opening announcements, general announcements, giveaways, contests and many more. 

EDDM® is cost effective, with prices starting as low as 16 cents per piece of mail, depending on the size and route chosen. 

New: Full Service EDDM®

At Primo Print, we are excited to offer Full Service EDDM® along with our Print Only service. By selecting full service EDDM®, you can send high quality postcards from your computer to your customer’s mailbox for as little as 25 cents per home including postage!

Full Service EDDM® Tutorial

Learn more about this easy-to-use and cost-effective service by watching our tutorial video.

 

We also offer design services to ensure that your EDDM® postcard grabs the attention of potential customers.

We offer custom postcards that fit the Postal Service’s specification for Every Door Direct Mail®. Once the customer provides the desired size and design, the postcards are created and delivered to the small business. 

Once the company has received the postcards, the next step is to drop them off at their local post office with the specified routes. Business owners can then sit back and watch as their postcard travels to exactly where they have assigned them too. Next – enjoy an increase of traffic to your business! 

As the internet becomes more and more widespread, many customers still choose to discover local businesses online. However, every home in the US has a mailbox, and paper mail is the easiest way to reach new customers. Research found that coupons received in the mail have a 35% redemption rate.

EDDM® expedites and simplifies this process, and is a fantastic tool for small and local businesses to reach potential customers. Contact us and learn more about how EDDM® can help your business. 

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10 Crucial Parts to an Effective Business Card Design

Silk Laminated Business Card with Prink Stamped Foil and Spot UV Printed by Primo Print.

Your custom business cards are an extension of your company, brand and the people behind it. With this in mind, there are several considerations to make when designing your cards. Sometimes these simple networking tools can make a great impression on customers and clients before they get a chance to meet you in person. Their […]

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Your custom business cards are an extension of your company, brand and the people behind it. With this in mind, there are several considerations to make when designing your cards. Sometimes these simple networking tools can make a great impression on customers and clients before they get a chance to meet you in person. Their appearance can enhance the credibility of your business and create an image of professionalism.

However, a poorly crafted business cards can kill business opportunities and reflect badly on your company. Be sure you reflect on everything before going to print. If you need help with a design, we now offer graphic design services for any of our business card printing options.

Information for your Business Card

Names:

The names that’s included on your business card design should typically be the most prominent features. This should include the name of the businesses, or organization, the specific individual, along with their job title. The size and placement of names should involve careful consideration to gain the maximum effect. I.e. should the name of the company be the most prominent or should the focus go to the name of the employee?

Address:

If your card has a physical location, then an address or mailing address should be on your business card. You could even add a map to the back of your card to give it a unique touch and make it simpler to find your business if most of your business is done in a physical location. If the company is based exclusively online, then this is not necessarily an important feature for the card.

Phone Numbers:

If a business person has multiple numbers that are used for different purposes, the most direct line should be listed first. Also, it is a good idea to have the numbers separated with characters such as hyphens or periods to keep them readable. Make sure to be consistent with the style you choose and check the information for accuracy.

Web Presence and Email:

Your web presence is a vital component of your business, and you want potential customers to have the ability to contact and learn about your company online. Including the company website is essential for an online business and is also a fine move for a brick-and-mortar company. Your own email address is also a necessity for a modern card, while social media links are another way of connecting with your customers and letting them know that you on top of new marketing strategies.

Tagline or Description of Services:

A tagline or a concise description of your business can  communicate useful information for customers. You can also include a small list of products or services.

QR Codes:

Adding this interactive feature to your business card will allow clients to scan it with their smart phone and be directed to your website. The QR code can link to a website, landing page or a video that explains your products or services.

Designing Your Business Card

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Logo:

If you have a logo, then using it on your business cards can help you establish your company’s identity and provide customers with a memorable image to relate to it.

Product Images:

If your business revolves around selling a product or even several products, you can select a few of the best-selling items and feature them on your business card.

Color:

Although a splash of bright colors may make your card stand out, it is not always the best route to take with a business card. Choosing complimentary colors that are pleasing to the eye can add to the professional appearance of your card. Of course, it should be consistent with your logo, and company branding.

SEE ALSO: Spring 2017 Color Trends and Combinations

Readability and Decorative Elements:

When you choose the font size and style, you need to make sure that it will be easy to read once it is printed. This includes color choice and the decorative elements on your card such as boxes and lines that can be used to separate information. Printing options can include Spot UV (spot gloss) Stamped Foil, Inline Foil and others that can truly enhance your design.

SEE ALSO: Mask File Setup Tutorial

Incorporating useful information and an effective design into your business card can boost your networking prospects and build credibility for your company.

Paying attention to the outlined elements above can help you on your way to creating the perfect business card. Check out our previous blog “Printing Business Cards for Your Business” to learn more about creating the perfect business card. Have a question? Please contact us by completing our online form.

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