The Best Business Card Design Tips for 2017

Business cards can be fun, stylish and have the ability to grab the attention of customers and potential clients quickly. First impression can be important for you and your business brand!

*UPDATED 2017 Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer. Below are some tips to help create an effective and powerful business card. 2017 Business Card Design Tips Keep your business card design clean […]

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*UPDATED 2017

Even in the digital age, business cards are a useful marketing and networking tool. A well-designed premium business cards ensures that the recipient will remember you and what you offer.

Below are some tips to help create an effective and powerful business card.

2017 Business Card Design Tips

Keep your business card design clean and professional. Choose a design that reflects your brand. Hiring a designer is a good investment if you have a business where image is important.  We offer a variety of free business card printing templates ensuring a proper, speedy and accurate production of the products. To inquire about custom orders, please fill out the online contact form.

Readability is Essential

At Primo Print, we offer a large selection of business cards and printing options. Select the right realtor business cards including 14PT, 16PT and thick 32PT business card. Make a statement.

Unique and “fancy fonts” are not meant for a printed business cards. Try to keep your fonts simple and large enough to read at a glance. It’s important to use no more than two types of fonts. Choosing light print on dark colors is particularly hard for some people to read, so by using neutral colors with black, dark blue or grey print is preferable. Make sure you try to keep the front free of clutter, with displaying only the basics: name and contact information. If you have additional vital information, place it on the back of the business card. This can include social media profiles and additional company information.

Layout Is Important

There are a variety of sizes for business cards, but it’s best to use the standard 3.5-inch by 2-inch rectangle size. Die-cut cards are eye-catching, but can be difficult to store. Designing the card with left-aligned text is the easiest to read, while centered text looks cluttered and can be more difficult to read. While it’s important to display your company logo, try not to allow it to overwhelm the front of the card or put it too close to the edge. You’ll want to make sure it stands out from the text. If choosing to include borders or lines, be careful with cutting as it could make the cards look uneven or crooked.

We're excited to announce new painted edge colors for our 32PT thick business card.

Include Pertinent Information

Always include at least two ways to contact you. The minimal information needed on your business card should include company name, employee name, phone number, email address and company website. If room permits, include the company social media profiles. It’s another way for customers to contact you and research your company, services and products. In today’s world of technology, there is no need to include a business fax number.

Business Card Quality

Your card stock quality is a reflection of your company, product, and service. Choosing a 12PT to 14PT thickness is the top quality for durability and even our 32PT thick business card. A Glossy finish is good for photos, but it can difficult to write on.

Uncoated paper is more formal and can be matched to your company stationary, letterhead, envelopes, printed brochures and additional printed materials. Custom finishing, such as raised lettering, embossing or foil stamping, can add class to an otherwise plain business card.It contains three layers of ultra premium uncoated card stock that are glued together for a combined thickness of 32PT.

Other Types of Business Cards

There are other printed business cards available such as plastic cards and silk laminated. Premium plastic cards are perfect for membership cards, VIP cards, loyalty cards and more. Choosing a silk card adds an elegant and a smooth finish to your card while making them water and tear resistant.

Your business card says a lot about you and your company. Don’t cut back on something that may create a great impression with contacts, making them remember and associate you with your business. While all business cards should follow the same simple formula, the little extras can make yours memorable and distinctive.

SEE ALSO: 10 Crucial Parts to a Business Card

Request a Sample Packet

Deciding on which type of business card can be an important business decision. We offer a free business card sample packet that contains high quality printed examples on a variety of paper stock and finishes.

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How to Create an Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s).

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with these oversized postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating your postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

How to Get the Most out of EDDM® Marketing

If your company has a difficult time creating them, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primoprint, we offer graphic design services to ensure your postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

At Primoprint, we offer easy to use templates for all our print products.

Creating a postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. View our helpful video tutorial that walks you through our new process.

 

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Every Door Direct Mail® Printed by Primoprint

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primoprint. We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.  

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Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primoprint.

We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.

 

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All You Need to Know About Printing Business Cards, Postcards, and More

Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primoprint, we can help! Although the rise of mobile devices has created an […]

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Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primoprint, we can help!

Although the rise of mobile devices has created an increase in internet usage for new business owners, printed materials such as custom business cards, brochures, business envelopes and more can help business owners introduce their products and services to the public in amazing ways.

With Primoprint, an online print company, new business owners can rest easy in knowing they are doing all they can for proper marketing.

Online Printing Items

Printing Business Cards Online

Along with the new addition of hot pink, we also offer red, silver, blue, black, copper, green and gold stamped foil. Take a look at our photo gallery displaying a variety of stamped foil printed products.

Today, people have a tendency to overlook the value of having a premium business card that reflects your company brand. This small piece of paper is often the first item prospects receive, so make the first opportunity strong and leave a positive impression with using business cards. There are many unique, colorful, contemporary, and innovative business card designs used today.

They are available in a variety of sizes, shapes, and designs so there is an appealing option for every type of business. Custom printed business cards are incredibly convenient for new owners to efficiently, effectively reach out to potential clients and customers, and they will never go out of style. Learn what needs to be on your card by reading the 10 Crucial Parts to a Business Card.

Flyers and Brochures

Postcard marketing takes advantage of its simplicity and easy to read message.

For events, there is nothing more simple than handing out a flyer with a new business’ information on it. They can be created efficiently and effortlessly to introduce a product, service, or promotion. Plus, using a brochure printing service allows the flyers to be designed professionally, allowing them to stand out with incorporating the companies colors, logo and brand message.

Every Door Direct Mail® Campaigns

Printing Every Door Direct Mailing® (EDDM®) campaigns are an effective way to reach larger groups of people in neighborhoods and communities. Primoprint can help new business owners create EDDM® Postcards. These postcards are oversized, allowing them to be easily noticed by customer. Pick your mailing route and promote your business: include coupons, menus, event calendars, store maps and more. Learn more about Every Door Direct Mail® by reading How Every Door Direct Mail® Can Help Your Business.

Along with Print only EDDM®, we are now working with USPS® to offer Full Service EDDM®. Click here to watch a tutorial video describing the service.

Posters and Signs

Get noticed by your target audience with the help of short run posters. Marketing and advertising is impossible without appealing posters and signs. Although new business owners will need county or state approval for hanging posters and signs in public places, they are excellent in getting a name out in the public eye. Posters and signs can be designed in a variety of manners that are meant to attract and get people’s attention. At Primoprint, short run posters are available in variety of sizes and paper stock.

NCR Forms

We understand that working with carbon paper tends to be messy at times. To make things a little less “messy,” we offer two types of NCR forms: 2 part and 3 part NCR forms.CR forms are a convenient way of keeping business files and documents organized for any business, small or large, without the mess. Carbonless Forms easily transfer the impression while writing on the top sheet onto the following pages.

Although there are many new business owners realizing the importance of social media and internet marketing, the use of print materials is and always will be the most efficient and effective manner of advertising. Primoprint can help new businesses create appealing and effective print materials that will be stylish and appealing. For general questions or information, contact us today.

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