How to Create an Original and Effective EDDM® Postcard

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors.

Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. […]

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Marketing your business is beneficial and can help you make the earnings to keep your customers happy. With a large amount of marketing techniques available, the majority of businesses fail to advertise to their local clientele. Today, it’s extremely important to be able to reach your local audience and keep up with your business competitors. You now can reach all addresses in a targeted ZIP code(s).

EDDM®, also known as Every Door Direct Mail®, allows you to send personalized postcards to customers in your local area. Printing Every Door Direct Mail® postcards can stir up a following and allow more people to learn important information about your business and all that you happen to offer: product information, services, promotions, discounts and giveaways.

In general, marketing with these oversized postcards can be one of the best ways for you to grow your business.

SEE ALSO: The Benefits of Adding EDDM® to Your Marketing Plan

When it comes to creating your postcards, it’s essential that it’s printed by a professional online printing company. Designing the postcard should take some time; be patient so that you don’t create something that gives off the appearance of being unprofessional or disorganized. When creating your postcard, keep in mind it’s important to have your business name in a legible and somewhat larger font so it stands out from the rest of the copy.

If your company has a difficult time creating them, there are options that can help you to create one by using a clean, simple and professional free design template. Try to complement the basics of your business with the postcard’s overall design. If you need assistance, at Primoprint, we offer graphic design services to ensure your postcard will attract potential clients.

For instance, if you own a wedding catering business, you don’t want the postcard to incorporate neon coloring as it may look unprofessional. On the other hand, if you own a daycare, the neon lettering and bright colors may work fine with your business message. Make sure you incorporate the feel of your company and include the business logo colors into the postcard design, as it can add familiarity to your brand.

Creating a postcard should be done uniquely to your own company. Contact your printing professionals if you need further help creating the ideal EDDM® postcard for your business. EDDM® is a fantastic tool for small and local businesses, allowing them to reach potential customers.

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

We now offer Full Service EDDM®. View our helpful video tutorial that walks you through our new process.

 

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Every Door Direct Mail® Printed by Primoprint

Every door direct mail is a mailing program offered by the USPS that allows small businesses to market local clientele. Business owners can easily choose a specific mailing route (or by zip code) to promote their products, services, promotional events and more.

Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primoprint. We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.  

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Every Door Direct Mail® offers affordable targeting marketing for small and local businesses. Reach more customers by using EDDM® postcards from Primoprint.

We now offer custom graphic design services if you need assistance in designing an EDDM® postcard.

 

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All You Need to Know About Printing Business Cards, Postcards, and More

Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primoprint, we can help! Although the rise of mobile devices has created an […]

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Starting a new business can be challenging. However, the overall idea and start up process is truly a cause for celebration. For a successful marketing campaign, new business owners do not need to be overwhelmed with the various forms of print marketing. At Primoprint, we can help!

Although the rise of mobile devices has created an increase in internet usage for new business owners, printed materials such as custom business cards, brochures, business envelopes and more can help business owners introduce their products and services to the public in amazing ways.

With Primoprint, an online print company, new business owners can rest easy in knowing they are doing all they can for proper marketing.

Printing Business Cards

Along with the new addition of hot pink, we also offer red, silver, blue, black, copper, green and gold stamped foil. Take a look at our photo gallery displaying a variety of stamped foil printed products.

Today, people have a tendency to overlook the value of having a premium business card that reflects your company brand. This small piece of paper is often the first item prospects receive, so make the first opportunity strong and leave a positive impression with using business cards. There are many unique, colorful, contemporary, and innovative business card designs used today.

They are available in a variety of sizes, shapes, and designs so there is an appealing option for every type of business. Custom printed business cards are incredibly convenient for new owners to efficiently, effectively reach out to potential clients and customers, and they will never go out of style. Learn what needs to be on your card by reading the 10 Crucial Parts to a Business Card.

Flyers and Brochures

Postcard marketing takes advantage of its simplicity and easy to read message.

For events, there is nothing more simple than handing out a flyer with a new business’ information on it. They can be created efficiently and effortlessly to introduce a product, service, or promotion. Plus, using a brochure printing service allows the flyers to be designed professionally, allowing them to stand out with incorporating the companies colors, logo and brand message.

Every Door Direct Mail® Campaigns

Printing Every Door Direct Mailing® (EDDM®) campaigns are an effective way to reach larger groups of people in neighborhoods and communities. Primoprint can help new business owners create EDDM® Postcards. These postcards are oversized, allowing them to be easily noticed by customer. Pick your mailing route and promote your business: include coupons, menus, event calendars, store maps and more. Learn more about Every Door Direct Mail® by reading How Every Door Direct Mail® Can Help Your Business.

Along with Print only EDDM®, we are now working with USPS® to offer Full Service EDDM®. Click here to watch a tutorial video describing the service.

Posters and Signs

Get noticed by your target audience with the help of short run posters. Marketing and advertising is impossible without appealing posters and signs. Although new business owners will need county or state approval for hanging posters and signs in public places, they are excellent in getting a name out in the public eye. Posters and signs can be designed in a variety of manners that are meant to attract and get people’s attention. At Primoprint, short run posters are available in variety of sizes and paper stock.

NCR Forms

We understand that working with carbon paper tends to be messy at times. To make things a little less “messy,” we offer two types of NCR forms: 2 part and 3 part NCR forms.CR forms are a convenient way of keeping business files and documents organized for any business, small or large, without the mess. Carbonless Forms easily transfer the impression while writing on the top sheet onto the following pages.

Although there are many new business owners realizing the importance of social media and internet marketing, the use of print materials is and always will be the most efficient and effective manner of advertising. Primoprint can help new businesses create appealing and effective print materials that will be stylish and appealing. For general questions or information, contact us today.

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Design Tips You Need to Know When Creating Roll Labels

Looking for that perfect roll label? Well, we've got you covered...learn how to design an effective roll label.

Roll label design can be a difficult project to take on your own. It is best suited for Primoprint, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable. […]

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Roll label design can be a difficult project to take on your own. It is best suited for Primoprint, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable.

Additional roll label information can be found on our help page.

Use High Resolution Images

Only use high resolution images for your label design project. This will ensure that your image looks professional and crisp. JPEG is the preferred file of choice, as PNG and GIF images are not able to be printed in high resolution. Try to keep all images above 300 dpi.

Feature Your Logo

Your logo should be the center of attention in your custom label. Feature it in the center or near the top of the design, and make sure that it is large enough to stand out from other included illustrations.

Measure

It is vital for you to measure your product’s container before sizing the roll label. This will ensure that you print the proper size for its dimensions. Measuring properly will save you time in the future and prevent the need for size-related adjustments. All of our roll labels have a 3″ core and an outer diameter of up to 6.”

Line Your Artwork Up

Many people fail to use the ruler tool within illustration software. This tool is used to line up artwork, text, and other components of a custom label. It will ensure that your design looks professional.

Create Your Label in CMYK Colors

CMYK colors, or cyan, magenta, yellow, and black, is the standard color scheme for label printing. Do not make the mistake of using RGB (red, green, blue) colors. This scheme is mainly used for the Web, and will not display your design true to color once printed.

Research Label Regulations and Laws

Certain products, such as food products, require specific labeling regulations. Failing to follow these requirements can cause legal complications later on. Research labeling regulations prior to embarking on the design process to save yourself time.

Use Vector Graphics

Vector graphics are used by professional digital illustrators instead of raster graphics. This is because it does not produce a pixelated look or lose image quality when the design is enlarged.

These easy to follow tips can help you create your own custom roll label with few complications. Now that you have a more thorough understanding of label design, you can get creative and have Primoprint print your high-quality roll label. We offer custom graphic design services if you need assistance in designing an effective roll label.

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