Blog

Roll label design can be a difficult project to take on your own. It is best suited for Primo Print, a professional online printing company specializing in printing roll labels. However, if you would like to pursue creating your own, there are a few things you can do to make the process easier and more enjoyable.

Additional roll label information can be found on our help page.

Use High Resolution Images

Only use high resolution images for your label design project. This will ensure that your image looks professional and crisp. JPEG is the preferred file of choice, as PNG and GIF images are not able to be printed in high resolution. Try to keep all images above 300 dpi.

Feature Your Logo

Your logo should be the center of attention in your custom label. Feature it in the center or near the top of the design, and make sure that it is large enough to stand out from other included illustrations.

Measure

It is vital for you to measure your product’s container before sizing the roll label. This will ensure that you print the proper size for its dimensions. Measuring properly will save you time in the future and prevent the need for size-related adjustments. All of our roll labels have a 3″ core and an outer diameter of up to 6.”

Line Your Artwork Up

Many people fail to use the ruler tool within illustration software. This tool is used to line up artwork, text, and other components of a custom label. It will ensure that your design looks professional.

Create Your Label in CMYK Colors

CMYK colors, or cyan, magenta, yellow, and black, is the standard color scheme for label printing. Do not make the mistake of using RGB (red, green, blue) colors. This scheme is mainly used for the Web, and will not display your design true to color once printed.

Research Label Regulations and Laws

Certain products, such as food products, require specific labeling regulations. Failing to follow these requirements can cause legal complications later on. Research labeling regulations prior to embarking on the design process to save yourself time.

Use Vector Graphics

Vector graphics are used by professional digital illustrators instead of raster graphics. This is because it does not produce a pixelated look or lose image quality when the design is enlarged.

These easy to follow tips can help you create your own custom roll label with few complications. Now that you have a more thorough understanding of label design, you can get creative and have Primo Print print your high-quality roll label. We offer custom graphic design services if you need assistance in designing an effective roll label.

Close –

Businesses are always looking for ways to keep the customers they have gained through the years. Of course, excellent deals on merchandise is one means of accomplishing this.

However, with many businesses competing with prices and deals of nearly equal value, sometimes it’s important to offer something else as well, something the customers are less likely to find at other businesses.

Customers appreciate a personal touch. A fairly popular way that businesses try to give them this is to print greeting cards and sending them out at the holidays. While this is a beginning, a shrewd business can take this even further. Personalized greeting cards can be sent for a wide variety of occasions, from the customer’s birthday to other major life events, such as anniversaries and graduations, in addition to holidays. Additionally, postcards can be used as greeting cards too.

A business that is invested and seemingly interested in its customers to this extent will place itself firmly in the customer’s mind and is more likely to be fondly remembered. It will also stand a good chance of developing that all-important customer loyalty that all businesses desire.

Customers often bond with businesses on an emotional level; if there is something that attracts them enough, they will remain with a particular business even if deals just as good or better come along at other businesses. They will also happily refer the favored business to their family and friends, generating more customers.

The best and most attractive greeting cards are not only sent for special events and holidays, they are beautiful and heart-warming both inside and out. A cheaply put together design is not something an intelligent business would ever want to be known for, even on the greeting cards it sends out.  We offer graphic design services if you are looking for a well designed and memorable greeting card.

Including personal, hand-written messages on the inside of the cards is another key strategy. While a wonderful design is vastly important, so is keeping the personal touch when the customer opens the card. A special, hand-written message is a far more powerful greeting than simply a printed verse and the electronically transferred signatures of those in charge of the business.

Greeting cards are a positive change from other effective practices, such as sending fliers and booklets. They also save on cost when ordered and printed in bulk. And when used properly, they remain one of the most rewarding and far-reaching business strategies. Get started today by contacting Primo Print, an online printing company specializing in printing a variety of business materials.

Author: Steven Wendt

Close –

The USPS® has a method for you to reach local prospects for your business called EDDM®, also known as Every Door Direct Mail®. You literally send your detailed message to every door on a postal route in an area you choose. The primary benefit of this service is to reach a local audience to increases your profits, and EDDM® postcards can help.

Save Time and Money by Selecting Routes

Do you want to reach your entire city, a radius from your business, or just one zip code? Print your every door direct mail postcards, choose the size of a route and send up to 5,000 EDDM® postcards per day per zip code. It’s easier and costs about as much as an email marketing campaign. With email marketing you spend time:

• Creating a mailing list
• Getting your audience’s permission to contact them
• Writing or hiring a writer to create content for the list

Consider your hourly rate for these actions; how much does your email marketing campaign cost per person on your list? By engaging Primo Print for your EDDM® campaign, the costs are between 21 cents and 75 cents per person.

Now Offering Full Service EDDM®

Reach customers as little as 25 cents per home including postage!

SEE ALSO: How to Setup Full Service EDDM® Postcard Files

Reach Local Businesses and Consumers

Is your internet marketing campaign reaching your target market? While search engine and social media marketing methods embrace localization, the EDDM® postcard service already reaches the potential clients surrounding your business. With internet marketing, your contact list includes people from every location. With Every Door Direct Mail®, you know they are close to you because you chose the route. Since EDDM® reaches every door on the route chosen by ZIP code(s), you can reach businesses as well as consumers, making sure your message is in their hands. You can exclude businesses too and only reach households on the route. You build your brand and expand your reach with this service.

SEE ALSO: Small Business EDDM® Marketing Checklist

Get a Higher Return On Investment

Every Door Direct Mail® gets a higher return on investment than other marketing methods. Why? Well, here are three reasons:

• People move and are no longer your target audience. With EDDM®, you reach the new person at the location.
• People like to buy from someone that shares a common ground. Using EDDM® to target the neighborhoods around you business gives that common ground.
• People trust those they can see or check on in-person. EDDM® reaches the people that physically can come to your office or retail location.

For additional information, read our previous blog How Every Door Direct Mail® Can Help Your Business. Print your every door direct mail postcards with Primo Print, an online printing company. We work with small business to create and print their mail pieces. The EDDM® postcards can include menus, coupons, special event announcements, store maps and more. You create a message that gets customers to your door or directs them to your website. Learn more about your customizable EDDM® options by contacting Primo Print, an online printing company.

Close –

As technology continues to advance and affect how business is handled, changes have to be made to keep your company relevant. Having an updated business cards is an easy change to make that will help develop brand recognition and make a great first impression.

Here are three business card trends to help keep you ahead of the competition.

What’s on Your Business Card?

Look at an old business car; it displays a name, title, fax number, toll free number, and physical address. That info is still relevant, but in the eyes of the customers, it’s outdated and not memorable. Make sure your new company business card has updated information such as website and email addresses. Make sure you look to see what personal information it contains too.

Social media continues to grow and is important in today’s business world. Keeping up to date with your customers is important, and social media allows businesses to directly communicate with them any time. If you have social media accounts, try to incorporate that information into your new business card. The trend in today’s business cards is to create an impression that extends beyond the company to the individual.

It allows customers to contact you using current methods of communication; otherwise you are limiting your networking capabilities.

What Does Your Business Card Look Like?

A sharp logo used to be the best way to set a company apart and define its brand. With today’s advances in technology and business card printing capabilities, a business card has more than just logos. Typography, imagery, colors and orientation are all necessary tools to make your business card stand out from other cards. Learn more about the look of a business card by reading 10 Crucial Parts to a Business Card Design.Vertical cards are eye-catching and popular. Also, people don’t have or use a Rolodex anymore, so smaller cards that can fit in a wallet are important. Business cards with above average thickness, such as 16PT business cards look professional and handle the newer engraving and embossing trends well. At Primo Print, we offer custom graphic design services to help enhance your business card.

Unique Printed Business Cards

If you are pushing your creative limits and do not want a traditional business card, there are a selection of unique cards that allows you to make a connection and provide your contact information by the use of interactive cards. Items such as balloons, origami, hand-tearable cards, and puzzles, allow the user to interact with your information, providing more than just text.

Close –